AUDI IMPETUS – ANDREAS CAMINADA
Impetus is the force behind something, a rock rolling down a hill or a person making a decision. An impetus is the force that gets somebody moving, that inner drive that propels one forward.
Continuing our Impetus journey with Audi, we present to you the third chapter of the film series. With multi Michelin star-awarded chef Andreas Caminada as our protagonist, we dive into the unique culinary world created by him, reminiscing through his never-ending dreams and vision. Andreas’s story revolves around his everyday mission to create a memorable experience which stimulates all senses of his guests. As seen in the pictures and emphasized by Andreas himself, the most valuable element of this journey is his team.
Following the same red line as with the previous films, the Audi E-Tron car serves as a vehicle to pursue the protagonist’s passions. By unveiling the car in a subtle way, we differentiate the films from the classic commercial style, setting focus rather on storytelling. For us as creators, it’s engaging to run this type of project, since they provide us the freedom to fully express our creativity and leave impactful messages behind.
To visually support the story, we filmed with a wide cinematic lens, which allows for breathtaking sceneries. The gothic, visually captivating setting of castle Schauenstein, enabled an appealing dance of shadows and lights, inviting the viewer to embark on a journey engaging all senses.
Agency: Distillery GmbH
Creative Director: Marco Neumeyer
Project manager: Marko Ort
Client: Audi, Simon Kegler
Story: Xaver Walser
Talent: Andreas Caminada
Line Producer: Roberta Stanco
Lights: FTK Zürich
Camera: Eberle Filmequipment Zürich
Music: Extreme Music
Sound mix: Leos Gerteis
Post Production: OTAKUS
Director: Xaver Walser