THE PROJECT

After the first chapter about Fränzi Aufdenblatten, we continue our Audi Impetus journey. Impetus Is that inner motivation resulting in stimulating force that resides in each of us.

Staying true to our concept of a human approach, we present you the next film with the inspiring story of Swiss champion Mountainbiker: Nathalie Schneitter.

Nathalie shows new paths and ways of self-expression by exploring unknown territories. In 2016, at the age of 30 she decided to retire from cross-country mountain biking. Her love for biking and her curiosity however, lead her to trying something new. She started to ride e-bikes, the then newly evolving trend and competed in the first e-bike World Championship. She put her own prejudices about this category aside, and had the courage to push this nascent discipline forward, despite skepticism and growing criticism from her fans.

Nathalie herself, took on something she thought she would never before consider. By doing so, she broke free from prejudice, unleashing newly found potential.

CREDITS

Agency: Distillery GmbH, Marco Neumeyer

Client: Audi, Simon Kegler

Story: Xaver Walser

Talent: Nathalie Schneitter

Action footage: Peter Kaiser

Line Producer: Roberta Stanco

Producer: Marko OrtMusic: Extreme Music

Post Production: OTAKUS Agency

Director: Xaver Walser