AUDI – IMPETUS, NATHALIE SCHNEITTER
After the first chapter about Fränzi Aufdenblatten, we continue our Audi Impetus journey. Impetus Is that inner motivation resulting in stimulating force that resides in each of us.
Staying true to our concept of a human approach, we present you the next film with the inspiring story of Swiss champion Mountainbiker: Nathalie Schneitter.
Nathalie shows new paths and ways of self-expression by exploring unknown territories. In 2016, at the age of 30 she decided to retire from cross-country mountain biking. Her love for biking and her curiosity however, lead her to trying something new. She started to ride e-bikes, the then newly evolving trend and competed in the first e-bike World Championship. She put her own prejudices about this category aside, and had the courage to push this nascent discipline forward, despite skepticism and growing criticism from her fans.
Nathalie herself, took on something she thought she would never before consider. By doing so, she broke free from prejudice, unleashing newly found potential.
Agency: Distillery GmbH, Marco Neumeyer
Client: Audi, Simon Kegler
Story: Xaver Walser
Talent: Nathalie Schneitter
Action footage: Peter Kaiser
Line Producer: Roberta Stanco
Producer: Marko OrtMusic: Extreme Music
Post Production: OTAKUS Agency
Director: Xaver Walser