THE PROJECT

What are we waiting for?

The World, it’s health, our survival… within these critical layers lies our generations’ biggest challenge for what is to come. However for one day we were able to escape life’s challenges to emerge boldly into a world of speed and adrenaline. Introducing the E-tron GT RS – the most powerful commercial car Audi has ever built.

As a production company we were thrilled at Audi giving us the first opportunity to film this monster on attack.

“You have one day, two cars, an airfield and it’s happening in a week from today. So gather your horses… it’s going to be a wild ride.“

Once again we were about to embark on a challenge that was going to test our teams abilities to execute and perform.

Audi wanted volume, but we really wanted to tell a story. So the solution was to have one unit on the ground focusing on action while an air crew provided cinematic values set within a Swiss landscape. Trying to set this film apart from others, we shot everything on slightly longer optics. Deliberately bringing unstable camera movement to keep the viewer engaged in the action at hand. We took the same approach from the air. Longer lenses made it harder to operate, but it gave a special feel to the pictures. More in the moment and less about the technique. We tapped the opportunity with the GT for all its worth and after an action packed thrilling shoot giving our all, it felt good to call it a day.

Projects simply work when there is a mutual sense of trust and trust is vital to creativity. Freedom in creativity gives a sense of belonging and always the best results.

And.. we were able to tell another personal story……now is not the time to sit around and wait for better days – no ….now is the perfect time to accelerate ahead of the curve.

CREDITS

Producer: Simon Kegler
Story: Xaver Walser
Project Manager: Axel Duarte
Assistant Producer: Niklas Burn
Director of Photography: Xaver Walser
Assistant Camera: Sven Emmenegger
Drone Pilot: Thai Christen
Drone AC: Martin Bäbler
Translation: Peter Trub
Behind the Scenes: Niklas Burn
Talent: Marco Werner
Narration: Tom Solo
Driver: Yves Meyer
Music: Jeffrey Rullodo & Leos Gerteis
Sound Mix & Master: Leos Gerteis
Voice Recordings: NJP Studios
Post-Production: OTAKUS GmbH
Directed by Xaver Walser