CYRUS – THE CONQUEST OF INNOVATION
- Categories Commercial
- Genre Advertising
The independent Swiss watch manufacturer Cyrus wanted a timeless film that would reflect the company’s strong identity and its vision.
Therefore, we interviewed both key individuals behind the brand and neutral peoples such as: watch experts, collectors and journalists; all expressing their opinions and points of view about Cyrus and its DNA.
Cyrus’s philosophy and the key to success lies in their continuous quest for innovation and the respect for tradition.
What we consider a good watch and what makes a successful product are not the same things. There is an unseen aspect, it’s that factor that makes people dream, it makes people love.
Because, as journalist Suzanne Wong highlights, when you love something, you see something that other people do not see.
Agency: Team Cosmo AG
Team Cosmo Communication: Marie -Theres Ott
Story: Remy Fabrikant
Creative Director: Remy Fabrikant
Producer: Daniela Berther
DOP: Xaver Walser
2nd DP: Philipp Böhlen
Gaffer: Marco Quandt and Nico Cavegn
Runner: Nicolas Studer
Sound Man: Neil Bieri
Photographer: Sven Germann
Production Assistant: Roberta Stanco
Rental house: Megarent
Sound Mix: Leos Gerteis
Post Production: OTAKUS Agency
Directed by Xaver Walser and Remy Fabrikant