MERCEDES BENZ – ROGER FEDERER
MERCEDES BENZ – ROGER FEDERER
- Year 2016
- Categories Commercial
- Genre Advertising
- Client MERCEDES BENZ
About Project
THE PROJECT
Mercedes Benz wanted a film that would touch people’s hearts; the key to that, was to tell an emotional story. The red line is a treasure hunt, in the form of a childlike map that our protagonist, Roger Federer, is invited to follow.The map will lead him to where his heart lies, his children. With a spirit of adventure and the snowy mountains as backdrop, he starts his journey aboard of his Mercedes to find his treasure. The final message: what could be a difficult task, such as following a drawn map, becomes a pleasant and enjoyable journey when driving a Mercedes.

CREDITS
Produced by Lina Baumann
Creative Director Michael Schmidt
Unit Manager Gian Andrea Albin
Gaffer Simon Bitterli
Music by Spacetrain
DOP / Directed by Xaver Walser
Agency Wirz AG

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