THE PROJECT

Mercedes Benz wanted a film that would touch people’s hearts; the key to that, was to tell an emotional story. The red line is a treasure hunt, in the form of a childlike map that our protagonist, Roger Federer, is invited to follow.The map will lead him to where his heart lies, his children. With a spirit of adventure and the snowy mountains as backdrop, he starts his journey aboard of his Mercedes to find his treasure. The final message: what could be a difficult task, such as following a drawn map, becomes a pleasant and enjoyable journey when driving a Mercedes.

CREDITS

Produced by Lina Baumann

Creative Director Michael Schmidt

Unit Manager Gian Andrea Albin

Gaffer Simon Bitterli

Music by Spacetrain

DOP / Directed by Xaver Walser

Agency Wirz AG