THE PROJECT

Audi commissioned us to produce a 4 film series, with the title: Audi Impetus. Impetus is the key word behind each story. It’s that inner motivation resulting in stimulating force that resides in each of us.

The purpose was to create story driven films about four different Audi ambassadors, each of them sharing their personal stories and passions.

Throughout the films, the Audi E-Tron car serves as a vehicle for our protagonists to pursue those passions.

The ambassador and protagonist for our first film, is Swiss former ski racer: Fränzi Aufdenblatten. We are invited into Fränzi’s introspective journey, through what were her moments of glory but also the ones of defeat in her life and career, both necessary in shaping the person she is today.

Fränzi comes to the conclusion that wether positive or negative moments occurring in her life, she learned to accept not only those, but most importantly, she learned to accept and love herself.

CREDITS

Agency: Distillery GmbH, Marco Neumeyer

Client: Audi, Simon Kegler

Story: Xaver Walser

Talent: Fränzi Aufdenblatten

Assistant director: Sebastian

Action footage: Peter Kaiser

Make-up: Laurence Sallaz

Production Assistant: Pablo

Producer: Roberta Stanco

Music: Extreme Music

Post Production: OTAKUS Agency

Director: Xaver Walser