IWC – DAVID COULTARD
IWC Schaffhausen is a Swiss watch manufacturer that has been producing timepieces of lasting value since 1868 with a clear focus on technology and development. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design.
IWC Schaffhausen has been actively involved in motorsport for many years. Since 2004, the Swiss luxury watch brand has been a partner of Mercedes-AMG, the high-performance arm of Mercedes-Benz.
This video was made to introduce the new IWC Ingenieur collection and there is no better way than doing it with David Marshall Coulthard, a British former Formula One racing driver. He was runner-up in the 2001 Formula One World Drivers’ Championship, driving for McLaren. Ever dapper, always a gentleman – he bestows a few words of wisdom at the Goodwood Member’s Meeting.
Directed by Xaver Walser
Appearance by David Coulthard
Produced by Daniela Berther
Written by Xaver Walser and Manfred Thieroff
Sound mixing Bony Stoev and Leos Gerteis
Creative director: Thomas Scheuring
Location Producer: Renato Meier
Visual Effects: Philipp Böhlen
Gaffer: Jake Betteridge