THE CLIENT

IWC Schaffhausen is a Swiss watch manufacturer that has been producing timepieces of lasting value since 1868 with a clear focus on technology and development. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design.

IWC Schaffhausen has been actively involved in motorsport for many years. Since 2004, the Swiss luxury watch brand has been a partner of Mercedes-AMG, the high-performance arm of Mercedes-Benz.

THE PROJECT

This video was made to introduce the new IWC Ingenieur collection and there is no better way than doing it with David Marshall Coulthard, a British former Formula One racing driver. He was runner-up in the 2001 Formula One World Drivers’ Championship, driving for McLaren. Ever dapper, always a gentleman – he bestows a few words of wisdom at the Goodwood Member’s Meeting.

CREDITS

Directed by Xaver Walser

Appearance by David Coulthard

Produced by Daniela Berther

Written by Xaver Walser and Manfred Thieroff

Sound mixing Bony Stoev and Leos Gerteis

Creative director: Thomas Scheuring

Location Producer: Renato Meier

Visual Effects: Philipp Böhlen

Gaffer: Jake Betteridge

Production: OTAKUS