THE CLIENT

IWC Schaffhausen is a Swiss watch manufacturer that has been producing timepieces of lasting value since 1868 with a clear focus on technology and development. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.

IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design.

THE PROJECT

IWC Schaffhausen wished to have a short clip that would emphasise the brand’s long lasting tradition in supporting motorsport.

The partnership with Mercedes Benz allowed us to work with IWC brand ambassadors like F1 World Champion Lewis Hamilton and former F1 racer David Coulthard.

We created a dynamic edit by assembling a selection of film material produced for IWC over the last few years, resulting in one with adrenaline filled story about passion, pioneering spirit and teamwork.

Leaving you with a taste of gasoline at its best.

CREDITS

Rushes supplied by OTAKUS and Who’s Mcqueen Picture

Post Production by OTAKUS