Joni Hedinger
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Joni Hedinger
RUSH Director
My Story
For the perfect picture and the ideal mood, I sometimes hike many hours, repeatedly spending the night in the mountains, equipped only with sleeping bag and mat.


Joni Hedinger is a professional photographer and filmmaker who lives in Rapperswil, Switzerland, with his wife. The trained carpenter bought his first camera at the age of 22 and discovered his passion for photography among others through Instagram. Back in 2018, he decided to turn his passion into a career and has been working as a self-employed photographer ever since. With over 150,000 followers on Instagram, Joni is one of the most successful Swiss representatives of that young generation of photographers whose work virtually inspires a worldwide audience.

As an artist, Joni has dedicated himself to portraying gripping landscapes. A creative and aesthetic image is more important to him than technical perfection.

Besides photography, Joni spends a lot of time with his wife and loves to do sports.

As a member of the Swiss photography collective The Alpinists, which now delights over 1.2 million followers on Instagram with spectacular mountain images, he contributed a chapter to the collective’s photographic hiking guide Lost in the Alps. The book has attracted attention beyond Switzerland’s borders and helped the eleven young photographers achieve a successful impact outside of Instagram as well.

My Filmography
My List Filmography
My Gallery
My Photo Gallery